00:07
and cultural diversity is about how two
00:11
people would be communicating
00:13
and the way they would be communicating
00:15
would be based on their cultural
00:17
differences so for instance in some
00:20
cultures that communicate by not giving
00:23
eye contact and that's considered as a
00:26
sign of respect in other cultures to
00:29
give eye contact means you're giving
00:31
attention so it's just acknowledging
00:33
that people do communicate in a
00:35
different way
00:43
cultural diversity covers a number of
00:46
differences when we're talking about
00:48
differences in relation to behaviour
00:51
attitude differences in relation to
00:54
values to beliefs gender differences
00:59
status differences so there are a number
01:02
of differences that would then come
01:03
under the umbrella of cultural diversity
01:13
there are four tips that you could
01:16
consider when you're interacting with
01:18
somebody who is from a different
01:20
cultural background to you so the first
01:22
tip I would suggest is using your
01:25
observation skills observe how they're
01:28
behaving observe how they're interacting
01:30
with you observe their body language and
01:32
as far as possible
01:34
try and mirror and match the body
01:36
language so in some cultures people like
01:40
to sit and lean forward when they're
01:43
interacting and if you lean back you're
01:46
giving a message that you're not
01:47
interested which they would consider as
01:49
an insult
01:50
so if you match how the other person is
01:53
behaving then the wrap hole will be
01:55
building and then you can then move on
01:58
to the common areas that are therefore
02:00
the points of discussion so that's tip
02:02
number one the second tip is appreciate
02:04
differences some cultures do behave very
02:08
very differently which in other cultures
02:11
will be considered as derogatory or
02:14
insulting so for instance if you go to
02:17
India timekeeping is not so important
02:21
there people are fairly laid-back and
02:23
they don't are not as bothered about
02:26
timekeeping if you go to Switzerland as
02:29
an example if you're if you're a minute
02:32
late it's considered as a real insult so
02:35
just be aware that there are differences
02:38
in what's expected and in turn styles of
02:41
communication so appreciate differences
02:43
another example I can give to you is in
02:46
Northern Europe people would communicate
02:49
by giving facts in Italy people would
02:53
communicate by sharing a lot of emotions
02:55
in Japan people communicate by building
02:58
harmony and in India people would
03:00
communicate by asking about families
03:02
okay so when you're talking about
03:05
differences in culture is about being
03:06
adaptable too so if I if I was
03:09
interacting with somebody from Northern
03:11
Europe I would think oh well they're
03:13
just going to ask me about facts and
03:14
figures rather than asking me about
03:16
personal life and I would then adapt
03:18
myself to accommodate what their needs
03:20
are the third tip which is really
03:24
important is don't assume
03:27
that because that person represents that
03:29
country that he or she is going to
03:32
behave like everybody else
03:33
it's about respecting the individual
03:36
concerned so they would be behaving and
03:39
interacting with you which is about
03:42
their personal values and beliefs so
03:45
it's about respecting the individual
03:47
concerned and the last tip is about
03:52
patience fundamentally I was interacting
03:56
with somebody from southern India in
03:59
English and when I said to him how are
04:02
you a very simple question in UK the
04:05
response would be I'm fine how are you
04:06
whereas in some parts of the world
04:09
they'll give you 20 sentences to explain
04:11
how they are which in UK that would be
04:15
covered in two sentences so cultural
04:18
diversity is also about being patient
04:20
that their style of communicating may
04:23
take longer than what you're used to and
04:25
is just about persevering through those
04:27
patience
04:36
yes cultural diversity fundamentally is
04:39
about acknowledging differences and it's
04:43
about respecting those differences their
04:47
behaviour that the values that believes
04:49
is done in a different way to you it's
04:52
not meant in a disrespectful way is just
04:55
how different people behave in different
04:57
circumstances
